9 Black-Owned Brands You Can Support Right Now

As a Black female founder — the fastest-growing group of entrepreneurs today — I recognize my station in this realm to be a unique one.

Since 2007, the number of businesses owned by African-American women has grown by 164%. Out of all women-owned businesses in the United States, nearly half, or 44%, are controlled by minority women. That figure is up from 20% in 1997.

Now while the progress of Black entrepreneurs is palpable, the oppression still faced on the pathway to, and within self-employment itself, is just as potent.

In the U.S. alone, Black entrepreneurs receive just 1% of all venture capital (VC) funding from the over 1,000 VC firms that exist today. Black entrepreneurs are also twice as likely to be rejected for a bank loan than their White counterparts. And in Corporate America, BIPOC are routinely on the receiving end of implicitly bias behavior, like fewer interview callbacks, fewer promotions, and other discriminatory practices.

The truth is, these realities are a stark reminder of the systemic racism BIPOC must often contend with on the path to career-building. And for Black entrepreneurs, these injustices only compound the challenges that confront business owners — BIPOC or otherwise — face on a regular basis.

So how can we work to change the narrative? Let us, as individuals and communities, show up for Black-owned businesses in our purchasing decisions. Let us show up for Black-owned businesses in our advocacy efforts. Let us show up for Black-owned businesses as we listen, learn, and advance their talents (and their work). Ahead, 10 Black-owned brands to consider as we champion the Black community, now and always.

Ogo New York

Shop Now at Ogo New York


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Just sparkle ✨

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Shop Now at BYCHARI

Madame de la Maison

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When I started my business, I wanted to build something that kept the truth of my face behind the brand. Why hide you might ask? Well, to be honest, I thought I’d be more successful if people didn’t know that MDLM had a black female founder. I have experienced racism subtly as well as explicitly throughout my life. It hurts, and messes with your mind and self-esteem. As a black woman trying to enter the world of design, events and interiors, I didn’t want my black face to stop people from taking my work seriously. It has happened before. Past experiences made my confidence waver but I surrounded myself with a colorful group of friends who supported me even as racial indifference and discrimination continued to show itself in my life and threaten my dreams. Madame de la Maison, the brand, and I, the founder, have always believed there is power when we gather at the table. My table has always been a colorful one (like this photo), and has been host to diverse gatherings of people from different colors, ethnicities, and backgrounds. This has ENRICHED my life and pushed me forward. Why do I tell you this story? To remind you how racism and bias in the world can subtly affect people of color. It affects confidence and feelings of worth. It can hold back the many great things that people of color have to share with this world. I want to remind you that inviting people that are different from you to a seat at your table will enrich your life. Accepting people that are different from you into a place on your bookshelf will enrich your life. Collaborating with people that are different from you on your projects or networks will enrich your life. Even more, these practices will enrich the world we share.I promise you. Thank you to everyone who has supported me as a small black business owner. You know who you are, but I tagged some of you on the above photo and want to say a big thank you for your support in this journey. 📸 : @s_jewel

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Shop Now at Madame de la Maison

Riot Swim

Shop Now at Riot Swim

Harlem Candle Co.

Shop Now at Harlem Candle Co.


Shop Now at McMullen

Bolé Road Textiles

Shop Now at Bolé Road Textiles


Shop Now at Laurus

White/Space Jewelry

Shop Now at White Space Jewelry

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Word Stylist. Fashion Aficionado. Human, above-all.

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